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Classic Television Commercials (Part V)

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Classic Television Commercials (Part V)

by Various

Published 1948

Collection of TV commercials significant to the history and development of TV as an advertising medium.

Run time 9:15
Producer Various
Sponsor Various
Audio/Visual Sd, B&W/C


PA 1814
1) 01:00:11:07
To prove that Band-Aid with super stick "sticks better than any other bandage", tests are performed on an egg at room temperature.
Close-up of an egg stuck to a bandage, immersed into a glass container of boiling water. Close-up shot under the water of dishes at the bottom of a sink.

2) 01:01:13:27
Children "ooh and ahhh" over the new colorful Band-Aids.
Shot of children playing through a chicken wire fence. Muybridge type shots of a girl on a swing, a boy on a pogo stick, a girl jumping rope, and a boy rollerskating.

3) 01:02:14:09
An animation of a musical parrot sells Gillette Blue Blades.

4) 01:02:49:28
An amazing demonstration using a peach and a brush prove that the "man size Remington Electric Shaver" is both gentle and tough.
Close-up of a bin of peaches, of a hand holding a peach, a thumb pressing on a hairbrush, a man shaving with an electric shaver, an electric shaver shaving a peach, and an electric shaver shaving the bristles of a brush.

5) 01:03:50:20
Dodgers baseball team members Pee Wee Reese, Roy Campanella, and Don Zimmer shaving. Close-up of a blade being put in a razor and a razor being rinsed under a faucet.

6) 01:04:46:09
MUM CREME DEODORANT -- A classic spy intrigue scenario reveals the secret message,"Mum doctor's deodorant discovery now contains M-3 to stop odor 24 hours a day."
A mysterious spy type woman in a black overcoat and hat sips from a cup and pulls a photograph out of her purse. Close-up of a photograph of a guy who looks like a detective. A detective guy smoking, gestures subtly with his eyes. Shot of a woman's feet walking and an envelope being dropped on the ground near a man's foot. Spy woman walks through a love bead curtain. Detective woman on the telephone, speaking softly while her eyes dart around. Seductive spy woman looks through a beaded curtain.

7) 01:05:49:01
An animation of Susie introduces the PEPSODENT jingle: "You'll wonder where the yellow went when you brush your teeth with PEPSODENT".

8) 01:07:00:15
This ad shows the men working in the plant "to bring metal alive" to build a Dodge.

9) 01:09:06:05
Chevrolet Trucks are Champs of the Alcan Run, "a road that lies under Northern skies, toward the land of the midnight sun. It crosses the crest of the great Northwest, and it's known as the Alcan run". This military type march, presents the "trucks of the task force fleet" and shows them driving on the rough mountainous roads.

10) 01:12:50:12
A man in a business suit carrying a briefcase roller skates down the sidewalk. Aerial shot of cars driving on a city street. Fast motion shots of a Renault with balloons hanging out the window driving around a corner. Shot from behind the driver's seat down a road following a truck. Aerial shot of a large car partially wedged in a parallel parking space and driving away, the Renalt parallel parking between the parked autos. Shot in the front seat of a smiling man in a business suit. Close-up of the steering wheel and the honking of the horn. Animation map of the U.S. with a car drving in rectangular dotted lines.

11) 01:13:56:01
A stage type setting with step platforms -- a man (Pat Boone) and a woman (Dinah Shore) present the 1959 Chevy Impala in a "somewhat subliminal way" by only showing the automobile in very quickly edited clips.

12) 01:15:45:02
CHEVROLET -- This is an excellent advertisement for reaction shots because the dialogue is performed without any words or a voice-over.
Close-up of the license plate of a 1959 Chevrolet, slow zoom out from a little girl looking out the rear window and winking, a man walks past her and pats her head. Close-up of a boy, shoulders up (because his hands are on his hips) he tilts his head in a smart aleck smile. Close up of the same boy in a taunting manner closing his eyes and sticking his nose in the air in mock snobbery. Close-up of a little girl sticking her tongue out quickly, looking out the rear window of a car. Close-up of a little boy putting his fingers in a V shape over his nose and pulling his eye lids open to expose the red section. A man gesturing with his arm over a car looks over and quickly looks again in a "double take". Close-up of the boy pulling his lids down looking up and laughing. A boy points while a man standing nearby carrying boxes and other items under his arm looks to see what he is pointing at. Close-up of a man smiling and pausing, thinking to himself, he nods his head and looks down biting his lower lip -- then he turns his head to his left. Close-up of a woman standing in the frame of an open car door, looks up and nods her head up in friendly recognition while smiling. A shot a bit above and behind a woman as she struggles to shut a car door -- she tries to slam it three times before it actually shuts. A woman walks up and stands next to a man, looking at him she crosses her arms -- he nods and smiles, looking straight ahead. Close-up of a woman stretching her neck examining and evaluating something that she is looking at -- lips shut tightly, she looks with her eyes to her right. Close-up of a man smiling, looking ahead. Close up of a man and woman -- man smiles and runs his tongue over his teeth, turns to look at the woman next to him. She has been looking in his direction and smiling, but when he looks at her expression quickly changes to a blank passive expression. Close-up of a boy smiling and rubbing his nose with his finger. Close-up of a woman smiling and inspecting. Close-up of an arm opening a car door. Close-up of an arm shutting a car door. Close-up of a woman's face, her eyes widen in interest. Close-up of a woman's face, sudden expression of surprise or shock, then she turns her head to her left. Close-up of a car door slowly opening, a bag of groceries leaning against it on the passenger seat. Shot of the faces of a man and woman, woman turns her head from the side to the front with an extreme expression of surprise, eyes and mouth suddenly open wide, then she turns her head to her left. Close-up of a man's face as he gives a knowing wink. A woman in the driver's seat looks over her shoulder to the back seat. A woman in the driver's seat shuts the car door and nods in satisfaction. A Chevrolet wagon pulls away from the curb and drives down a suburban street lined with threes.

13) 01:17:53:21
DELCO DRY CHARGE BATTERY -- When there is a power outage in a foggy ice storm, the Air Force relies on Delco battery power to run the ground control approach equipment.
A C-124, (a large transport plane) flying over an icy mountainous region. Slow aerial pans of icy mountain peaks. A truck drives up next to a spinning satellite dish. Men sit in a line in front of equipment wearing headphones. Silhouettes of soldiers in caps looking out into the fog. Close-ups of soldiers wearing headphones and speakers. A soldier sits in front of a control panel with many dials and levers. A satellite dish spins in circles in the fog. Shots through the windshield of an airplane landing.

14) 01:21:04:28
An animation of cartoon car parts and riders with a Speedway jingle.

15) 01:22:08:25
This animation promises that "Esso stops cool weather stalling".

16) 01:23:03:22
This animation encourages the viewer to get rid of the "money jitters" by applying for a loan.

17) 01:23:29:13
The cigarettes here do a square dance.

18) 01:24:27:16
MURIEL cigars
Male and female cartoon cigars sing and dance on a stage.

19) 01:25:29:11
KOOL "snow fresh filter" menthol cigarettes
An animation of an ice skating penguin, followed by a shot of a flowing icy river leads into a suave smoking announcer.

20) 01:26:30:10
MARLBORO cigarettes
Close-up of a rugged and serious man holding a cigarette between his lips and smoking deeply. The man leans on an antique sports car, looking into the engine and smoking. Close-up of a box of Marlboro cigarettes.

21) 01:27:35:25
A man with a rake and a little boy on an ocean shore. Close-up of a man putting a cigar band on a child's finger. Tobacco leaves hanging to dry on a pole.

22) 01:28:36:02
WINSTON cigarettes
"Winston tastes good like a cigarette should" animation.

23) 01:29:12:09
Singing cartoon elves use Ajax to clean a cartoon bathroom.

24) 01:30:21:11
S.O.S. cleaning pads
A man and a woman in Viking costumes sing on stage about S.O.S. A man comes out and sings the high vocal sections in a blond wig.

25) 01:32:48:24
RAID bug killer
Cartoon insects panic because Raid "is coming" and then get killed off by cartoon Raid clouds. A woman stands outside and sprays Raid on roses, a tomato plant, and a hedge.

26) 01:33:49:14
TIDE laundry detergent"The Cleanest Clean Under The Sun"
A woman hangs white items on a clothing line on the beach. Close-up of a woman wrapping a fluffy white towel around the head of a little girl. A woman in white holds a sheer cloth up in front of her face and body against the wind and then happily folds it and lays it in a basket. Pan along the clothing line of white garments blowing in the sea breeze.

27) 01:34:48:29
Instant MAXWELL HOUSE coffee
Rex Marshall explains the miraculous "flavor buds" in Maxwell House.
Close-up of coffee being poured into a cup.

28) 01:36:15:13
TEA -- Tea Council, Inc.
Close-up of tea pouring out of the spout of a kettle and into a white cup on a saucer. Close-up of tea sitting in a cup steaming and lightly bubbling. Close-up profile of the lips and the nose of a man -- he lifts a cup of steaming tea to his lips and takes a sip.

29) 01:37:14:27
HAMM'S "The Beer Refreshing"
An idealized lakeside setting with a full moon reflected on the water introduces an animation of a beaver chopping down a log that the Hamm's bear dances on to the beer jingle. The full moon over the lake becomes the setting for a double exposure of a bubbling glass full of beer zooming towards the camera. A man and a woman sit by the lake having a romantic candlelit dinner and toast with their glasses of Hamm's.

30) 01:38:36:11
This animation sequence shows the man lounging in the garden and swinging in a hammock while his wife works and brings him a Black Label beer.

31) 01:39:39:09
RHEINGOLD Extra Dry Lager Beer
Bottles and cans of Rheingold march in a New York street parade. Some of the bottles play bass drums, some cans carry flags and play trumpets, pull a street organ made of cans of Rheingold pumps, ride in a Rheingold train across a bridge and a keg floats through the sky like a blimp.

32) 01:40:40:00
Close-up of a woman smiling and holding a sea shell to her ear. Waves roll in on the shore. Close-up of fingers playing a flute. Close-up of a can being puncture opened. Close-up of beer being poured from a can into a glass. A barbecue grill with hamburgers and hotdogs cooking and a vat of Budweiser on ice nearby.

33) 01:41:43:04
Puppet men in a bar hold up their beer and sing.

34) 01:42:47:13
GALLO GRENACHE ROSE -- This commercial depicts happy people enjoying Gallo Rose in a formal party, an intimate picnic setting, and a casual barbecue social.
A close-up of a clear beverage being poured into a crystal glass zooms out to show a formal party. Close-up of an appetizer platter with shrimp and parsley arranged on it. Hands remove small wine glasses from a silver tray. A woman leans against a tree chewing on a chicken leg while a man pours wine into a drinking glass. Close-up of the glass. A man holds up a drinking glass and smiles with trees behind him. Close-up of a salad being tossed. Close-up of steaks on a barbecue grill.

35) 01:43:47:09
A stage comedian casually speaks about Lipton soup in a box.

36) 01:47:59:06
A photo animation sequence of a man and a woman in a sparsely illustrated kitchen with a box of Ritz crackers.

37) 01:48:20:19
This animation traces the history of parents becoming peanut butter fans to the year of 1933 when Skippy came on to the peanut butter scene.

38) 01:49:54:09
E-Z POP Popcorn

39) 01:50:54:25
JELL-O New Instant Pudding
Animation of a woman on a treadmill with telephones and other objects appearing around her until a swirling line covers it all.

40) 01:51:54:24
KROGER Fresh Eggs
Animation drawing of a chicken watching the process from the nest to the dairy case. Close-up of an egg frying in a pan sunny side up.

41) 01:52:57:08
PET Evaporated Milk
Close-up of a baby sleeping. A smiling young mother holds a baby and hugs it while the baby yawns. A mother smiles and talks to a smiling infant.

42) 01:54:20:11
MAYPO Oat Cereal
A cartoon man tries to get a cartoon boy to eat his oatmeal and ends up devouring it while the child begs for it.

43) 01:55:20:27
ANDERSEN Split Pea, Beef Burger, Cream of Chicken, Old Fashioned Bean Soups
Animation explaining the machinery that splits the peas with two non-identical twin cartoon characters.

44) 01:56:22:09
JELL-O Gelatin Dessert
Animation with a "Chinese" narrator, shows a Chinese baby trying to eat his Jell-o with chopsticks and explaining that a spoon was invented for eating Jell-o.



Reviewer: Victor Von Psychotron - favoritefavoritefavorite - February 27, 2014
Subject: Excellent stop-motion animation
The Budweiser commercial has, as it's been mentioned before, excellent jazz in it. The second commercial in this bunch, for another beer, is an impressive display of stop-motion animation. The others are average, although the Skippy one has some fun art deco animation in it.
Reviewer: The_Emperor_Of_Television - favoritefavoritefavoritefavorite - March 29, 2012
Subject: Commercials
Being a classic TV fan, I appreciate Arthur Godfrey's historical importance, though otherwise I'm not a fan.

The two beer commercials are first-rate and instantly memorable, more so considering the relative rarity of beer ads back then compared to Toothpaste, coffee, cars, and cigarettes.

Skippy commercials back then always made a big deal of how it tasted like peanuts...
Reviewer: blakta2 - favoritefavoritefavoritefavoritefavorite - December 5, 2008
Subject: I loved it!
I have to say that I loved the Arthur Godfrey Lipton Soup commercial, it was one of my favorites. I'm 41 and personally I yearn for a slower time. Our world today is too fast and in my opinion, way too full of itself. Great stuff!
Reviewer: Tenor madman - favoritefavoritefavoritefavoritefavorite - March 22, 2008
Subject: Watch out for...
I think there are two really cool commercials here. The first one being the Bud commercial. What's so cool about it? The music. The music is really well produced. You hear these fantastic flute solos (played really in tune and with a killer tone), the cool swinging jazz rhythm section, and the gorgeous 4 part jazz vocal group. Somebody get me a Bud!

The second commercial that stands out to me is the one for Gallo wine. Again, the music is outstanding. You have a slammin' piano trio with a fantastic trumpet player. As we'd say in the music world, 'it's just burnin'!

Something funny I noticed was in the middle of the commercial they have a shot of a guy with a big ol' juice glass filling it up with wine. Somebody better not be driving home!

Reviewer: 2old2tell - favoritefavoritefavoritefavorite - October 8, 2007
Subject: A stage comedian?
That 'stage comedian' referred to in the description of #35 (Lipton soup) is Arthur Godfrey, a TV and radio host of way back then. He was booted off his radio talk show and banned from the air waves for life after having said the wrong thing. HHmmm... sounds familiar. Nearly 50 years ago but I'm sure Imus must have heard about it.

It's great to see these ads again after so many years. I think someone should document as many of the spokes-people as possible before we all turn to dust.
Reviewer: Deb-The Pop Culture Fan - favoritefavoritefavoritefavorite - June 29, 2007
Subject: Love Those Vintage TV Commercials!
What a wonderful site you have! I could sit at the computer all day and night--watching commercials! I have enjoyed this very much. . thanks again. . .
Reviewer: ERD - favoritefavoritefavoritefavorite - May 10, 2006
Subject: Enjoyable collection of tv ads
Enjoyable to watch these vintage tv adds. Perhaps people too young to remember Arthur Godfrey found him talkative and slow paced, but I think he did a great job for that era. That portion brings back a lot of nice memories.
Reviewer: lil_wing - favoritefavoritefavorite - May 9, 2006
Subject: Don't blow your top!
This was a fun mix of commercials as are all of the shorts in this series. But I have to agree that the Arthur Godfrey bit really brought down the pace. Sure there's slight historical value to it, from what i understand, Godfrey's angle was to sort of make fun of the product he was pitching, but i think it's mostly a good demonstration on why you don't see too many on-air pitches for sponsors anymore. His 3-4 minute speech rambled in monotone, and was only briefly punctuated by his funny jabs at the company- "there's chicken in there, i swear!" I was bored by it, but it's followed by a really peppy Ritz commercial.
Reviewer: Dungarees - favoritefavoritefavorite - March 12, 2006
Subject: Godfrey and commercials
Godfrey was a pitchman for for anything and everything - as long as he believed in it. And he sold you, the audience, on it. Just as some Bud commercials today (the Superbowl ones for example) make you like the product, Godfrey did the same. Plus, at one time he had several television shows and a radio show on each day for CBS; more than anyone he kept the network afloat and it's a shame that the Ed Sullivan Theater wasn't named for Godfrey, a man who led Sullivan in more top shows (the only difference is Sullivan, a host with minimal talent other than being a notable host, had a show that lasted longer).

Watch it for the Lipton commercial, and see what good soup is and why you should go out and buy some.
Reviewer: huskobon - favoritefavoritefavoritefavoritefavorite - January 12, 2006
Subject: Grab a bud!
Where theres life! THERE'S BUD!
Reviewer: deciBell - favoritefavoritefavoritefavorite - May 22, 2005
Subject: Beer ads.
Clips #32 -#37

More beer ads.
Budweiser with old-style cans and
Ballantine's Brewer's Gold puppets.
Reviewer: WTK - favoritefavoritefavoritefavoritefavorite - April 8, 2005
Subject: Some other "guys"
24) 01:30:21:11
S.O.S. cleaning pads
A man and a woman in Viking costumes sing on stage about S.O.S. A man comes out and sings the high vocal sections in a blond wig.

The man in the blond wig is Garry Moore, another of the early TV stars. His afternoon show, and Arthur Godfrey's morning show, were the anchors of CBS' daytime schedule in the 1950s. The tall man is Durwood Kirby and the woman is Denise Lor, Moore's sidekicks.
Reviewer: Visaman - favorite - January 9, 2005
Subject: oops
Reviewer: ksj - favoritefavoritefavoritefavoritefavorite - August 29, 2003
Subject: Arthur Godfrey
That "guy" is none other then Arthur Godfrey. Arthur Godfrey was one of the founding farther's of entertainment television. This film offers a wonderful glimpse of a true pioneer.
Reviewer: Spuzz - favoritefavoritefavoritefavorite - April 2, 2003
Subject: More foooood!
Some Notes:
Some okay ads in here, but the guy just going ON and ON about Lip[ton soup amd the great Skippy Peanut Butter ad at the end of this volume makes up for an otherwise forgettable bunch of ads. I loved the fact that you had to open beer wit a can opener at one time...
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